Binance launches ‘Junior’ accounts to help kids learn saving through crypto

Binance has introduced Binance Junior, a new type of savings account designed for children aged 6 to 17, giving parents a way to manage and invest crypto on behalf of their kids. The feature works as a sub-account linked to a parent’s main Binance profile, with adults retaining full control over everything the child can see or do.
Parents can top up these Junior accounts using funds from their own Binance wallets or by sending crypto from external platforms. In some regions, the funds can also earn interest through Junior Flexible Simple Earn, though rates vary by jurisdiction.
Where Binance Junior is available
The exchange has not clearly spelled out exactly where the service is live. Its official page lists countries alongside age restrictions — but also warns that the list doesn’t guarantee availability.
For instance:
- Austria, Spain, Italy, Lithuania, Cyprus, Bulgaria, and South Korea would only allow access for children aged 14+.
- Brazil, Germany, Ireland, Poland, Slovakia, Hungary, and Croatia would limit it to 16+.
Even when available, Binance Junior is deliberately restricted. Kids cannot trade, buy or sell crypto, or make on-chain withdrawals. Their only permitted activity is sending funds back to the parent’s account, or to other Junior accounts — and that’s only allowed from age 13 upward, depending on local regulation. Transfers between Juniors are capped at $400 per day, and each parent can oversee up to five Junior profiles.
A tool for financial education, Binance says
Speaking to Decrypt, Binance described the new feature as a “family-centric app” meant to help parents teach their kids about saving and digital assets in a controlled environment.
“Research shows that early exposure to formal savings accounts fosters positive long-term financial habits,” a Binance representative explained. Binance Junior, they said, gives families a safe way to build financial literacy while preparing young people for a future where crypto will likely play a bigger role.
The app is also paired with educational resources, including Binance’s children’s eBook, “ABC’s of Crypto.”
Industry reactions: building the next generation of crypto users
Some analysts see Binance Junior as a smart move to build loyalty early.
“This is basically ‘get them while they’re young,’” said crypto analyst and author Glen Goodman, noting that he opened his first savings account at the age of seven and has been saving and investing ever since. Childhood money habits, he pointed out, tend to stick for life.
Goodman also welcomed Binance’s tight safeguards. With no ability to trade or withdraw, children are essentially passive holders of whatever assets their parents choose. Critics may argue that encouraging minors to engage with volatile digital assets is risky, but Goodman says the heavy restrictions strike the right balance.
He also praised Binance’s kid-friendly eBook — though he joked that it leaves out some familiar crypto slang.
“I just feel it’s missing ‘P is for pump & dump’ and ‘R is for Rekt,’” he quipped.
Disclaimer
This rewritten article is based on an original piece published on Decrypt. You can read the original at https://decrypt.co/.