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Bitcoin has come a long way from being a quirky experiment discussed on internet forums. What started as a niche digital asset is now a widely recognized payment method used for buying everything from groceries to luxury watches—and even space travel.

The real question in 2025 isn’t “Who accepts Bitcoin?” but rather “Who doesn’t accept it yet?”

More brands are adding Bitcoin at checkout every month, and companies are experimenting with creative ways to integrate blockchain payments. As Bitcoin’s presence in daily life grows, more people naturally ask:

What can I actually buy with Bitcoin today?

This guide breaks down the companies, industries, and trends shaping Bitcoin adoption—and how crypto payments are quietly becoming part of everyday consumer behavior.

Quick summary: major companies accepting Bitcoin in 2025

Some of the most recognizable names now supporting Bitcoin or other crypto payments include:

• PayPal
  
• Microsoft
  
• AT&T
  
• Apple (via third-party services)
  
• Tesla (selected merchandise, via Dogecoin)
  
• Starbucks
  
• Whole Foods
  
• Home Depot
  
• Shopify
  
• Chipotle
  
• Printemps
  
• Hublot
  
• TAG Heuer
  
• Gucci (select stores)
  
• Netflix (pilot program as of early 2025)
  

Useful tools for finding Bitcoin-friendly stores:

• BitPay – Merchant directory + crypto gift cards
  
• btcmap.org – Live map of global BTC-accepting merchants
  
• Map.Bitcoin.com – Worldwide directory of crypto-accepting retailers
  

Where you can spend Bitcoin: key categories

Travel & accommodation

Websites like Travala and CheapAir let you pay for flights and hotels directly in Bitcoin. Expedia users can also book through crypto-compatible processors. Always check price differences vs. fiat and review refund rules for BTC payments.

Everyday retail shopping

Thanks to the Flexa/Spedn app, stores such as Home Depot and Whole Foods accept Bitcoin at checkout. Some locations also support the Lightning Network for faster, cheaper payments.

Luxury brands

High-end labels—including Gucci, Hublot, and Tag Heuer—accept Bitcoin at select boutiques, usually through Coinbase Commerce, Binance partners, or Lyzi. Call ahead to confirm availability.

Digital goods & online services

Platforms such as Microsoft, Namecheap, Mega.nz, and several VPN providers accept Bitcoin for software, games, domains, and cloud storage. Crypto availability may vary by region.

Food & convenience

In crypto-friendly cities, restaurants, gas stations, and coffee shops—including Sheetz and some McDonald’s locations—support BTC through payment apps.

Major companies accepting Bitcoin or other crypto

Below is a streamlined overview of well-known brands and what you can buy with Bitcoin.

PayPal

PayPal lets users buy, sell, hold, and spend Bitcoin, plus other cryptocurrencies and stablecoins. Crypto can be spent at millions of merchants through PayPal’s checkout system.

What you can buy: Just about anything sold through PayPal’s global merchant network.

Microsoft

You can add Bitcoin to your Microsoft account and use it for digital purchases like games, apps, and movies.

AT&T

AT&T was the first major U.S. mobile carrier to let customers pay bills through BitPay.

Tesla Shop

While Tesla cars aren’t purchasable with Bitcoin today, select merchandise categories can be bought with Dogecoin.

Apple (indirectly)

Apple does not accept Bitcoin directly, but you can buy Apple products using BTC through platforms like BitPay and Newegg.

Starbucks

Through the Bakkt app, customers can reload their Starbucks Cards with Bitcoin.

Home Depot

Home Depot supports in-store Bitcoin payments through the Flexa network.

Shopify

Shopify merchants can enable various crypto payment processors, making thousands of independent stores crypto-friendly.

Burger King

Select locations (notably in Venezuela and Germany) have accepted Bitcoin, though availability varies and is sometimes promotional.

KFC (Canada)

Offered a limited-time “Bitcoin Bucket” through BitPay.

Overstock

One of the first major U.S. retailers to accept Bitcoin for home goods, decor, and furniture.

Twitch

Accepts Bitcoin and Bitcoin Cash for subscriptions and other services.

Pizza Hut (Venezuela)

Accepts Bitcoin in parts of Venezuela due to the region’s high demand for crypto.

Chipotle

Supports over 98 cryptocurrencies through Flexa.

Miami Dolphins

Fans can buy 50/50 raffle tickets with Litecoin or Bitcoin.

Dallas Mavericks

Accept Bitcoin for tickets and merchandise via BitPay.

Virgin Galactic

Yes—you can buy a ticket to space with Bitcoin.

Norwegian Air & airBaltic

Both airlines have integrated Bitcoin for flight bookings.

Namecheap

A long-time supporter of Bitcoin, primarily for domains and hosting.

CheapAir

Accepts Bitcoin for flights, hotels, and car rentals.

Gyft

Buy gift cards from hundreds of retailers using Bitcoin.

Newegg

One of the earliest major tech retailers to support Bitcoin.

Internet Archive

Accepts Bitcoin donations to support digital preservation.

The Pirate Bay

Accepts crypto donations.

4Chan

Accepts multiple cryptocurrencies for 4Chan passes.

Mega.nz

Accepts Bitcoin for upgrading cloud storage plans.

Amazon (indirect)

You can shop on Amazon with Bitcoin using Purse.io, which matches BTC shoppers with gift card holders.

ExpressVPN & NordVPN

Both popular VPNs offer Bitcoin payment options for privacy-focused users.

Benfica

This Portuguese football club accepts Bitcoin for tickets and merchandise.

Quiznos (Denver Airport)

Runs a pilot program for Bitcoin payments.

AMC & Regal Cinemas

Both major cinema chains support Bitcoin for tickets and concessions.

Post Oak Motor Cars

A luxury auto dealership accepting Bitcoin.

Fashion & Retail Chains

Select locations of IKEA, Ralph Lauren, Wayfair, TJ Maxx, H&M, Old Navy, and more support crypto via payment partners.

Groceries

Some locations of Instacart, Safeway, Whole Foods, and others accept crypto through Flexa or partners.
Uber Eats and Lyft are testing crypto payments in select markets.

Bars, Cafés & Local Shops Worldwide

Dozens of independent businesses—from pubs in London to barber shops, cafés, boutique hotels, and even alpaca farms—accept Bitcoin.

Notable example:
PubKey in New York City, where former President (and President-Elect) Donald Trump made a historic Bitcoin transaction in 2024.

Steak ‘n Shake

As of May 2025, all U.S. restaurants in the chain accept Bitcoin.

Industry trends: Who’s adopting Bitcoin the fastest?

Retail

Retailers were among the first large-scale Bitcoin adopters. Shopify, Overstock, and Home Depot are leading examples. As crypto payment gateways like Flexa and BitPay mature, adoption continues to grow.

Travel

Travel companies—Travala, CheapAir, airBaltic, Norwegian—have embraced Bitcoin as a global payment solution. Emirates is exploring integration with Crypto.com Pay.

Tech Sector

Companies like Newegg and Namecheap were early adopters. Major institutional holders like MicroStrategy and Tesla have also fueled broader acceptance.

Regional adoption overview

North America

The U.S. leads with widespread corporate adoption. States continue to explore Bitcoin-friendly legislation, and there are proposals for a national Strategic Bitcoin Reserve.

Europe

Countries like Switzerland and Portugal support vibrant crypto ecosystems. Switzerland’s “Crypto Valley” remains a global hub.

Latin America

Economic instability has driven heavy Bitcoin use in Venezuela, Argentina, and elsewhere. El Salvador famously adopted Bitcoin as legal tender in 2021.

Asia

Japan and South Korea lead with clear regulations and retail adoption. Japan officially recognizes Bitcoin as a legal payment method.

Thousands of SMBs accept Bitcoin too

Beyond the big brands, countless small and medium businesses—including pubs, online shops, airlines, farms, restaurants, universities, repair shops, and more—accept Bitcoin worldwide. Examples include:

• Alza (Czech Republic’s largest online retailer)
  
• Sheetz (U.S. convenience store chain)
  
• Pembury Tavern (London)
  
• The Pink Cow (Tokyo)
  
• Etsy vendors
  
• Many local restaurants, bookstores, repair shops, and service providers
  
• Independent travel agencies, metal dealers, and digital marketplaces
  

(Note: Because businesses often announce when they start accepting BTC—but rarely when they stop—some entries may change over time.)

Conclusion: Who accepts Bitcoin today?

Bitcoin acceptance has expanded dramatically. While not every company accepts BTC directly—and some still rely on payment processors or prepaid gift card platforms—the overall trend is impossible to ignore.

Large brands like Microsoft, AT&T, Whole Foods, Overstock, Starbucks, and countless others have already made the leap, and new retailers join them every month.

Businesses of all sizes can now integrate Bitcoin easily thanks to services like NowPayments, BitPay, and the Lightning Network.

The bottom line: Bitcoin is no longer just an investment. In 2025, it’s becoming a practical, everyday payment method—and its reach is growing fast.