Luxury cars and digital currencies: is this the future, or just a gimmick?

7 July, 2025

~ 2 min

Two famous car brands, Ferrari and Honda, are starting to use cryptocurrency for payments. Are they just chasing hype, or is there something more to it? Let’s take a look.

Ferrari: From horsepower to hashpower

Ferrari, the company that makes very expensive, fast sports cars, is adding more ways for people in Europe to pay using cryptocurrency. This is based on a previous project in the United States. Now, people with money can buy their dream car with Bitcoin, Ethereum, or USDT.

Ferrari is working with BitPay, a company that handles the complicated process of converting crypto to regular money (dollars or euros). This protects dealerships from the ups and downs of the crypto markets. The question is, is this about getting new customers who like cryptocurrency, or is it just a publicity stunt?

Honda joined the crypto party

Honda has also explored the world of cryptocurrency. They have teamed up with FCF Pay to let customers pay for services using over 45 different cryptocurrencies, including Bitcoin, Ethereum, Tron, USDT, Ripple, Shiba Inu, Cardano and more.

Beyond the hype: What does this actually mean?

Is this a sign of the impending crypto revolution? Probably not. But it does signal a few interesting things:

Legitimacy: Major companies are taking crypto seriously, even if only as a payment option.
Customer Demand: There is clearly some demand from customers to use cryptocurrencies for purchases, even big-ticket items like cars.
Adaptation: Companies are adapting to a changing financial landscape, even if cautiously.

It’s easy to dismiss this as just another short-term cryptocurrency trend. And it might be. But the fact that well-known brands like Ferrari and Honda are providing out crypto payments shows that digital currencies are here to stay. We don’t know yet if this will lead to a big increase in the popularity of cryptocurrency. But this shows that even the most traditional industries are starting to see the possibilities of the digital world.